What whole-of-market really means, what questions to ask, and what to watch out for.
Advice Guide
The most important distinction in the mortgage broker market is between whole-of-market brokers and restricted advisers. A whole-of-market broker has access to products from hundreds of lenders — including specialist lenders not available on the high street or comparison sites. A restricted adviser is either tied to one lender or limited to a panel, meaning they can only recommend products from within that restricted range.
All mortgage advisers in the UK must be authorised by the Financial Conduct Authority (FCA) — either directly or as an appointed representative of a directly authorised firm. You can verify any broker or firm on the FCA Register at register.fca.org.uk. If a broker is not on the register, do not proceed.
Brokers earn in two ways: a fee paid by you (the client), and a procuration fee paid by the lender on completion. Some brokers charge both; others charge only the procuration fee and offer their advice for free. There is no universally right model — the important thing is transparency.
Mortgage brokers tend to develop specialism over time. A broker who primarily deals with first-time buyers may not be the right choice for a complex portfolio landlord remortgage — and vice versa. Ask whether the broker regularly handles cases like yours, and ask for a rough sense of what proportion of their business is similar to your situation.
How many lenders do you have access to? Are you whole-of-market or panel-based? What is your fee structure and when is payment due? Are you directly FCA-authorised or an appointed representative — and of whom? How do you communicate during the application process, and who is my point of contact? What is your typical turnaround from application to offer?